WEBSITE DESIGN
Homepage| Creepy Co.
As Creepy Co.’s Associate Creative Director, one of my many responsibilities was designing the site’s homepage. This involved creating original website banner art, setting up product listings, and designing the layout in Shopify. The homepage would need to change dramatically each week with our consistent product launches and sales. We would gather data and implement changes based on best practices to optimize performance and user experience.
Rewards Program | Creepy Co.
I led the charge on the design of Creepy Co.’s Rewards Program. Our team developed the program with Yotpo and with the help of our illustrator Ryan Hungerford, we developed the member page layout and carried those design elements over into all the digital marketing. Since its introduction, the rewards program significantly enhanced repeat purchases and brand loyalty.
Members Only Site | Creepy Co.
Creepy Co. had an exclusive members-only site called the "Creep Club," offering special discounts, fun activities, recipes, community comments, playlists, and more. I led the refresh of this webpage, collaborating with illustrators Ryan Hungerford to reorganize the layout and assemble all design elements, enhancing the overall user experience.
Note: Some design assets were provided by other on-staff artists or our official licensors.