MARKETING DESIGN
Retail Sales Deck | Creepy Co.
I created this comprehensive pitch deck for Creepy Co., highlighting the brand’s legacy and extensive offerings to attract potential retail partners. This pitch deck played a pivotal role in establishing some of the company's most successful retail partnerships. It was an excellent opportunity for me to showcase Creepy Co.'s strengths, both artistically and financially.
Advertising Art | Creepy Co.
As Creepy Co.’s Associate Creative Director, I led all direct-to-consumer and wholesale marketing design efforts for weekly product launches, sales, and public events. I created weekly ads on platforms like Google and Facebook, collaborating closely with D2C teams to analyze and implement effective growth strategies. I worked alongside major licensors to ensure our products and marketing optimally reflected their branding and our own.
Logo and Brand Development | Crossplay
I worked closely with games journalist Patrick Klepek to help develop an original logo for his news website Crossplay. After exploring several initial concepts, I crafted a comprehensive style guide to ensure consistent branding across all marketing and social media platforms.
Email Design | Creepy Co.
As Creepy Co.'s Associate Creative Director, I spearheaded the development of all weekly email campaigns and automations for product launches, sales, and public events. My efforts significantly contributed to building a highly engaged and loyal email subscriber base, establishing email marketing as the most consistently reliable component of our yearly revenue.
Collection Pages | Creepy Co.
I led Creepy Co.'s website design, creating unique collection banners for our weekly product launches, sales, and events. Each banner was crafted using specific design elements from the collection, ensuring consistency across digital advertising, social media, and email campaigns. By incorporating eye-catching visuals and clear calls-to-action, I effectively communicated our promotions and events to our audience, enhancing engagement and driving sales.
Note: Some design assets were provided by other on-staff artists or our official licensors.
